We were Invited to become an official supplier for city dressing and customer engagement products as a result of our RWC 2011 performance.
Comments from the CWC 2015 Committee members (who had worked on the RWC 2011 Committee) were that we had done such a great job on RWC 2011, they were not looking for another supplier.
Our products are key to showcasing New Zealand on the world stage so the more effort we put into planning at an early stage the better. It gave us more to time to design better products for the campaign.
In the end we supplied a raft of event products.