Case Study

Pak n Save

Store dressing lifts profile of local Pak'n Save

A conversation with a French rugby fan, shortly after the All Blacks’ infamous 2007 quarterfinal loss to France, provided the inspiration for a radical fit- out for Petone Pak’n Save.

From then on Pak’ n Save owner Leo O’Sullivan has commissioned four other major store dressing campaigns:

  • 2011 Rugby World Cup
  • 2012 Olympics
  • 2015 Cricket World Cup and
  • 2015 Rugby world Cup
  • 2016 Olympics

The impact of a strategically integrated interior and exterior store dressing campaign has been significant.

Leo O’Sullivan states: “ It has all been worthwhile and we have been delighted with the progress.

Flagmakers designed a special tensioning systems to fully tension 20m+ ling PVC banners between laminated wooden columns.  These could not be damaged so a special clamping systems was designed with the need for any penetrations in the columns.

In addition we also developed a special shelf connector in order to display flags at the upper level of the isles.  This did not interfere with the product.

Products supplied:

  • Flagtrax Systems  x 7 poles + ¬ags
  • Regent Poles  x 20 regent ¬ags + 40 country flags
  • PVC Billboards x 4 Giant Billboards + frames
  • PVC Custom Covers 4 PVC Trolley Bay Covers
  • Window Decals 21m long Window Decal Scene
  • Floor graphics
  • 4 Sets of Vehicle Decals
  • Rugby Posts 3 ¬ag poles for temp posts
  • PVC Rugby Pads 2 custom made temp pads
  • Ground Art Sponsors painted in entry